UI · Wireframing · Prototyping
Brit+Co is a leading media company founded in 2011 by Brit Morin, dedicated to inspiring and empowering women through creativity. It offers a variety of content including DIY projects, online classes, and lifestyle tips, engaging over 175 million people across digital platforms. Brit+Co’s mission is to help women harness creativity in all aspects of their lives, from career and relationships to home decor and personal style.
In November 2022, Brit+Co underwent a redesign to modernize its branding and enhance user engagement. The goal was to create a visually appealing, user-friendly interface that highlighted key articles and introduced a Reels section for quick content consumption, similar to Instagram, Facebook and Pinterest. This redesign aimed to better serve Brit+Co’s audience by providing an engaging and intuitive platform for accessing contemporary news, pop culture, and lifestyle content. Although this design was not implemented, I later worked on the redesign of their current mobile version.
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