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Brit+Co is a media company founded in 2011 by Brit Morin, with stories and online classes for women about creativity, career, home and style. At RebelMouse, I redesigned the Brit+Co home for phones, and the new version went live on mobile.
I was the UX/UI designer for Brit+Co at RebelMouse. I designed the mobile home, with the announcement bar, the story cards and the newsletter card, and an earlier desktop concept for the brand.
Drag the bar across each frame to compare the phone home before my work, on the left, with my redesign, on the right.
The old phone home opened with one story in a framed card. The new one starts with an announcement bar above the menu, then a lead story with its author and date and three short stories with photos. Readers see more stories before they scroll, and the team has a fixed place for the news of the week.
A Don’t Miss Out card with the email field now sits right after the first stories. Readers can sign up while they are still at the top of the home.
The old list showed a photo and a title in thin type. The new cards add the category, the author and the date, with serif titles on the brand pink. Readers choose what to open from the card itself.
The online classes now sit on the same pink band, in white cards with a link to the full catalogue. The classes are a product the brand sells, so they get the same care as the stories.
In November 2022, I also designed a new desktop home that highlighted key articles and added a Reels section for quick content, similar to Instagram, Facebook and Pinterest. The brand kept its desktop design, so this concept was not built.
