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Comic Sands

Media · UX/UI Design · Branding
Comic Sands

Overview

Comic Sands is an online publisher of trending stories in entertainment, politics, viral videos and internet culture, part of The Social Edge Network with George Takei’s official site. At RebelMouse, I was the UX/UI designer of its redesign, with a new logo and a home and article pages built to keep readers moving from one story to the next. The new site went live in July 2024.

Role
UX/UI design and brand identity
Scope
Full site redesign and a new logo
Industry
Media
Year
2024

Results

  • Revenue. +79% average daily revenue in the first 30 days.
  • Audience. +70% users in the first 30 days and +76% sessions in the first 60.
  • Engagement. +61% engagement time per user and +22% views per user.

Figures from the RebelMouse case study (opens in a new tab).

My Role

I worked with the RebelMouse team on the Blueprint redesign. I designed the new logo, the home and the article layouts on desktop and mobile, and the reading modules that recommend the next story.

Design Decisions

Drag the bar across each frame to compare the site before the redesign, on the left, with the new one, on the right.

The home opens with one big story.

The new home opens with a lead story, three more next to it and a newsletter sign up, under a bold new logo in the playful tone of the site. Readers who arrive from social media see at once what kind of site this is and where to go next.

Desktop
Top of the Comic Sands home, desktop, Aug 2024
Top of the Comic Sands home, desktop, Jul 2024

The article keeps the next story close.

Next to each article, Latest News took the place of a list of older stories, and the Top Stories module sits inside the text. The next story is always one tap away, so a visit does not end with one article.

Desktop
Top of a Comic Sands article, desktop, Aug 2024
Top of a Comic Sands article, desktop, Jul 2024

The end of the article offers more.

Each article now ends with The Top 5, more stories from the same section and the most read. A reader who finishes a story finds the next one without going back to the home.

Desktop
End of a Comic Sands article, desktop, New in Aug 2024
You can see live version here