When Responsible Statecraft approached RebelMouse for a website redesign, they were looking to enhance SEO performance and improve user experience. As the UX/UI designer on the project, I led the design transformation.
• Brand Identity: I designed a new logo and selected modern typography to refresh and unify the brand identity.
• Enhanced Navigation: We updated the main navigation to include a dropdown menu for regions and highlighted key topics.
• Segmented Layouts: The homepage and article pages were redesigned with segmented layouts for better organization and user experience.
• Mobile Responsiveness: Ensuring the website was fully responsive, I optimized the mobile navigation and article page design for a seamless user experience across all devices.
This redesign resulted in a visually appealing and highly functional website, effectively communicating Responsible Statecraft’s vision and significantly improving traffic and reader engagement post-launch. 1