Book a call

Book a call

Loading the calendar
← All projects

Responsible Statecraft

Media · UX/UI Design · Branding · SEO
Responsible Statecraft

Overview

Responsible Statecraft is an online magazine of analysis on foreign policy and global affairs, read by policymakers, scholars and the public. At RebelMouse, I led the design of its redesign, with a new logo, new type and a home and article pages organized by topic. The new site went live in September 2023.

Role
UX/UI design and brand identity
Scope
Site redesign with a new logo, homepage and article pages
Industry
Media
Year
2023

Results

  • Search. +31% Google users and +34% organic traffic a few months after launch.
  • Clicks. +43% clicks and +14% click-through rate from Google.

Figures from the RebelMouse case study (opens in a new tab).

My Role

I was the UX/UI designer of the redesign at RebelMouse. I designed the new logo and chose the type, and I designed the home and the article page on desktop and mobile, with the navigation by region.

Design Decisions

Drag the bar across each frame to compare the site before the redesign, on the left, with the new one, on the right.

The home is organized by topic.

The old home opened with one lead story and a row of small cards. The new one has a column for the crisis of the moment, the lead story in the middle and QiOSK, the quick takes, on the side, under a new logo and a menu with a Regions drop-down. Readers of a foreign policy site come for a topic, so each topic gets its own place on the first screen.

Desktop
Top of the Responsible Statecraft home, desktop, Oct 2023
Top of the Responsible Statecraft home, desktop, Aug 2023
Phone
Top of the Responsible Statecraft home, phone, Oct 2023
Top of the Responsible Statecraft home, phone, Aug 2023

The article reads like a journal.

The same story now opens with the photo across the page and a large serif title and summary beside it, with the author and the share buttons right below. Readers come for long analysis, so the page starts calm and the type is set for reading.

Desktop
Top of a Responsible Statecraft article, desktop, Sep 2023
Top of a Responsible Statecraft article, desktop, Jul 2023
Phone
Top of a Responsible Statecraft article, phone, Sep 2023
Top of a Responsible Statecraft article, phone, Jul 2023
You can see live version here