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Recofit

Retail · Branding · Webflow · WordPress · E-Commerce
Recofit

Overview

RecoFit is a leading brand in compression gear for athletes. Their high-quality products are made with carbon-based performance textile and offer gradient compression, helping boost circulation, reduce swelling, and improve recovery. Recently acquired by Movement Interactive, RecoFit is part of a portfolio of sports-related injury prevention and recovery products that prioritize safety and innovation.

Role
Branding, web design and Webflow development
Scope
Brand revamp and online store website
Tools
Webflow, WordPress
Industry
Retail

Approach

RecoFit’s branding was revamped with a bold and energetic image that embodies their commitment to helping athletes perform better and recover faster. The use of black, white, and red colors helped create a visually striking brand, while the website layout was designed to be simple and user-friendly with ample white space for breathing purposes. The website development was first done in Webflow, but the client required a transfer to WordPress.

You can see live version here
Credits