Acepointe

Tech · Branding · UX/UI Design · Design System · Webflow

Overview

Acepointe is a data and software consultancy in Arizona. It builds data platforms, reports and dashboards for its clients, as well as websites and apps.

Data services are hard to show, so the company needed a brand and a website that made them concrete and backed them with real client projects.

Role: Brand identity, UX/UI design and Webflow development
Scope: Brand identity and a one-page website, with client stories in the CMS
Tools: Figma, Webflow
Industry: Tech
Company: Eikon Labs (opens in a new tab)
Year: 2021–2022

My Role

I created the brand identity, designed the website in Figma in 2021 and built it in Webflow.

Key Contributions

Brand Identity. A red A with speed lines and a dot, the "point" of the name, in full, horizontal and icon versions. Brick red marks the actions and soft grays carry the content, with Josefin Sans for the titles and Assistant for the text.
3D Illustrations. Each service has its own object in a gray sphere with red accents, such as code braces for development and a chart for analytics, plus a set of twelve line icons.
One-Page Website. Home, About, Services, Projects and Contact as full-screen sections, with dot navigation on the side. A carousel presents the four services, and each client story has its own page with the problem and the solution.
Webflow Build. Native carousels and contact form, client stories in a CMS collection so the team adds projects without touching the layout, and a phone version.