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Connect33 is a consulting firm that helps US companies build, buy, and partner with software engineering teams in Latin America.
The site ran on Wix, and Connect33 moved to Webflow for two reasons. The first was publishing. Every post the team writes on Substack now reaches the blog on its own, with its tags. The second was search and speed. Webflow gave full control over titles, meta descriptions, schema and page performance, which Wix did not allow.
As the designer and Webflow developer on the project, I worked directly with the founder of Connect33, handling both the design and the implementation.
In Webflow, I rebuilt the entire site and set up the CMS so the Connect33 team can publish blog posts and case studies on its own.
Drag the bar across each frame to compare the Wix site, on the left, with the Webflow site, on the right.
On Wix, the four services sat in a checkerboard of photos and text blocks. They now sit side by side as four cards with an icon each, on the brand’s deep teal. A US buyer compares the four options in one look and finds the one that fits.
The old blog showed three posts in cards of different sizes. LatAm Industry Insights lists the newest posts in one grid, each with its category, a summary, the date and the reading time, all from the CMS. Readers see what each post is about and how long it takes, and the team publishes without touching the layout.
The contact form now sits next to a carousel of client testimonials with a link to each case study. The visitor reads what a client got from Connect33 right where they decide to write.
#1B4357 · Deep Teal#436E8A · Light Navy#DFFEB9 · Green#EDFFE1 · Light Green#333333 · Off Black#EBE6E1 · Beige#FBFAF9 · Light Beige#E66335 · Orange#EBC133 · Yellow#FFFFFF · White
