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Gable

Desktop · Mobile · Webflow · CMS · Development · CRO · HubSpot
Gable

Overview

Gable is a data contracts platform for data teams and application developers, and its website invites visitors to join the product waitlist.

I worked on gable.ai through the agency Vital Velocity in three stages: fixes and edits on the existing site, the 2025 redesign by Ramotion, and conversion rate optimization after launch.

My Role

As the Webflow developer, I rebuilt gable.ai with the new design, on desktop and mobile, and set up the blog on the CMS.

After launch, I took on the conversion work: I analyzed the results, built landing pages for Gable, and connected the forms to HubSpot, with each field mapped to the right contact property.

Key Contributions

  • Redesign Implementation. Developed the home, about, blog, article, careers, and O'Reilly book pages from the Figma files.
  • CMS Blog. Organized the articles in a Webflow collection with one template page for every post.
  • HubSpot Integration. Sent the form data to HubSpot, organized into contact properties.
  • Conversion Rate Optimization. Studied how visitors converted and created dedicated landing pages for Gable.

Impact

Gable launched its new site on Webflow in 2025, and the blog had 118 posts by July 2026. Jessica Jobes, from Vital Velocity, wrote on Upwork after the conversion contract: "We had multiple contracts with him for different areas of our business and he's been fantastic with all of it. He's a quick learner and completes tasks well."

Mobile
Made in Webflow
Built by joaomob
Credits