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Goalcast is a leading inspirational media platform that publishes short form video stories, quotes, and long form articles focused on personal growth, resilience, and motivation. Their content reaches millions of readers and viewers every month across web, YouTube, and social.
The project was a full editorial redesign of the Goalcast web experience, delivered while I was on the design team at RebelMouse. The goal was to modernize the brand, make content discovery faster, and give each editorial format (articles, quotes, and videos) its own dedicated layout built for engagement and shareability.
I was the UX/UI designer on the Goalcast project at RebelMouse. I owned the visual language, the new brand system, the responsive layouts for every editorial format, and the interaction model for navigation, search, and content discovery.
I worked directly with the RebelMouse engineering team to make sure every screen shipped clean, performant, and CMS ready, and collaborated with Goalcast’s editorial team to shape layouts around how they actually publish.
Drag the bar across each frame to compare the home before the redesign, on the left, with the new one, on the right.
The old home opened with a small photo between two columns of headlines, under a thin menu with the logo in the corner. The new one gives the lead story a large photo with its category, author and date, puts the logo at the center of the menu and adds Latest and Videos tabs beside the lead. Readers see the story of the day first and reach the videos without leaving the top.
Each old section had its own title style and its own grid. In the new home, every section has the same title with a yellow mark, the same cards with category, author and date, and a See more button. Readers learn the pattern once, and editors fill any section the same way.
The old home had no sign-up form. The new one has a yellow newsletter box beside the featured story. A reader who liked a story can subscribe without looking for the form.
Inspiring Celebrities was a checkerboard, with each title in a box beside its photo, on alternating sides. Now it is a row of cards with the title under each photo. The eye follows one line, and the section takes less than half the height.
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